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A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site's theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the "big picture" of your site by reading through each page, and by doing that you will be saving your visitors' time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page -- they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird's eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.

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Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here's a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer's wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it's a "no-brainer" choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of your project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design your website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You'll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

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What is it that attracts people so much?

Blogging is a type of website that lets you post in your comments, suggestions or read about anything being discussed in the blog that catches your interest. It is a way for people to interact, discuss or debate about a certain topic. Think of it as a small group of people debating or sharing comments about a particular topic.

One of the many reasons of why blogs are very popular is that it is subjective and not objective. If you read one blog, you will feel like you know the person who wrote it. It is a form of communication where it does not address itself to a wider audience but instead, it communicates on a person-to-person level. In this way, people are more comfortable posting comments in blogs than in other types of forums.

In a world where communication technology is steadily developing, blogging is one of the best ways of communicating with other people. Today, there are a lot of devices which you can use to create, maintain and update your blogs. One type is mobile blogging or moblogging.

Mobile blogging or moblogging is a type of blogging where it means that you can blog on the go from a portable mobile device like your cellular phone. One great reason to consider mobile blogging is if you want someone to be part of an event without being physically in the event.

One form of mobile blogging or moblogging is through communication devices such as Bluetooth or in your own palm top or pocket PC. There is not much difference between a traditional blog and mobile blog or moblog, the only difference is that in moblog, you can blog on the go.

Today, with the latest mobile phones getting more and more affordable, anyone can buy these devices. You can customize it, take pictures with it and you can also surf the internet with it. Mobile phones are also very useful for blogging. Aside from the fact that you can go online with mobile phones, you can also blog with it while you’re on the go. With it, you can share stories, photos, videos on your blog.

However, to create your own mobile blog, you should first determine if your mobile phone network provider can support online surfing through the internet. You should also determine what kind of phone supports for this kind of service.

Another benefit of moblogging is that if you get inspired to tell a story or you took some great pictures on your road trip and want to share them to the world, you won’t have to wait until you get your hands on your computer and share your thoughts and pictures in the internet. With moblogging, you can blog anytime and anywhere.

To make it much easier for you, you should first make your blog website on your computer. Then, you should register your mobile phone number to activite mobile blogging services. And, you can now post in your comments anywhere you are with your mobile phone.

With mobile blogging, you can even benefit if you are buying a particular thing like a car. For example, you are now in a used car lot, you then can’t decide on what car you want and would want to consult your friend about it. You then take a picture of the cars you like and send them to your blogging website. You then call your friend and told him or her that you need his or her opinion about the cars. You tell them that the pictures are in your blogging site and ask them to take a look at it and tell them what they think.

Moblogging is a very convenient way to communicate with people and also update your blog site even without being physically in front of a desktop computer.

Not every affiliate program is good to joined with. There are some factors that determine whether the affiliate program is good or not.

First factor is demand. Find a profitable market before you take any affiliate program. With a bigger market size, it will be easier to promote your affiliate products. Go to freekeywords.wordtracker.com and try to find a product that has a lot of searchers in the net.

Second is a commission incentive. Don't take any affiliate program that pay you 5% to 20% for digital products. You will earn more if you promote an affiliate program that gives 50% or more commission for each product sold. There are a lot of affiliate program who give more than 50% for commission.

Third is sales letter. All you need to do to promote an affiliate product is by referring people to the publisher's site. Then you just hope that the customer get convinced by the sales letter and then buy the product. So you need to choose an affiliate product that has a good sales letter. One of the best ways to tell if a sales letter is good or not is to read it by yourself and see how do you feel. If you don't feel persuaded to buy, then it is likely that many others will not, either. Your referral efforts can be waste if the sales letter doesn't convert well.

Fourth, the promotion material. The purpose to become an affiliate is to do less work and make more money. An affiliate program is already saved you some time and effort, but you would also want to do less work where ad-writing is concerned. Some affiliate program provide necessary promotion materials such as solo ads, ppc ads, sales letter, and even follow-up email.

Fifth, quality. This one is self explanatory. You may promote the product better if you really know that the quality of the products is good and you have tested it by yourself.

Another tip is cloaking your affiliate ID so nobody can steal your commission. You can go to TinyUrl.com to convert a long URL with your affiliate ID to a short one and you can hide that your link is an affiliate link.

Over the years, internet marketing is diversifying in more than 1 way. The eventual success of an online business now depends on how evenly you have laid your card on the internet then just merely investing on traditional SEO / PPC .
Setting up Affiliate marketing networks
Affiliate marketing is now come into play as a major source of relevant traffic. Affiliate marketing has various models that one can look into:
• Setting up your own affiliate network.
• subscribing to an exsisting network of publishers, through various networks availbale online.
Payout Models in Affiliate marketing
When setting up an affiliate network its important to understand the various models that are available for paying the publisher. These models are prices on:
1. CPM Basic (Cost per thousand impressions)
2. CPC Cost per click basis
3. CPL cost per lead generated
4. Cost per sale achieved.
Affiliate marketing is slowly begin to happen in a huge way and gives everyone involved as win win position. Everyone benifits through it, thats the beauty of affiliate marketing.

Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the fact that it's such a new and rapidly changing field, and partly due to the fact that SEO practitioners tend to speak in a language all of their own which, without translation, is virtually impenetrable to the layperson. This glossary seeks to remedy that situation, explaining specialist SEO terms in plain English...

AdWords

See Sponsored Links .

algorithm

A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines (i.e. the algorithm ensures relevant results, and relevant results bring more users, which in turn brings more advertising revenue).

article PR

The submitting of free reprint articles to many article submission sites and article distribution lists in order to increase your website's search engine ranking and Google PageRank. (In this sense, the "PR" stands for PageRank.) Like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" stands for Public Relations.)

article submission sites

Websites which act as repositories of free reprint articles. They are sites where authors can submit their articles free of charge, and where webmasters can find articles to use on their websites free of charge. Article submission sites generate revenue by selling advertising space on their websites. See also article PR .

backlink

A text link to your website from another website. See also link .

copy

The words used on your website.

copywriter

A professional writer who specializes in the writing of advertising copy (compelling, engaging words promoting a particular product or service). See also SEO copywriter and web copywriter .

crawl

Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

domain name

The virtual address of your website (normally in the form www.yourbusinessname.com). This is what people will type when they want to visit your site. It is also what you will use as the address in any text links back to your site.

ezine

An electronic magazine. Most publishers of ezines are desperate for content and gladly publish well written, helpful articles and give you full credit as author, including a link to your website.

Flash

A technology used to create animated web pages (and page elements).

free reprint article

An article written by you and made freely available to other webmasters to publish on their websites. See also article PR .

Google

The search engine with the greatest coverage of the World Wide Web, and which is responsible for most search engine-referred traffic. Of approximately 11.5 billion pages on the World Wide Web, it is estimated that Google has indexed around 8.8 billion. This is one reason why it takes so long to increase your ranking!

Google AdWords

See Sponsored Links .

Google PageRank

How Google scores a website’s importance. It gives all sites a mark out of 10. By downloading the Google Toolbar , you can view the PR of any site you visit.

Google Toolbar

A free tool you can download . It becomes part of your browser toolbar. It’s most useful features are it’s PageRank display (which allows you to view the PR of any site you visit) and it’s AutoFill function (when you’re filling out an online form, you can click AutoFill, and it enters all the standard information automatically, including Name, Address, Zip code/Postcode, Phone Number, Email Address, Business Name, Credit Card Number (password protected), etc.) Once you’ve downloaded and installed the toolbar, you may need to set up how you’d like it to look and work by clicking Options (setup is very easy). NOTE: Google does record some information (mostly regarding sites visited).

HTML

HTML (HyperText Markup Language) is the coding language used to create much of the information on the World Wide Web. Web browsers read the HTML code and display the page that code describes.

Internet

An interconnected network of computers around the world.

JavaScript

A programming language used to create dynamic website pages (e.g. interactivity).

keyword

A word which your customers search for and which you use frequently on your site in order to be relevant to those searches. This use known as targeting a keyword. Most websites actually target ‘keyword phrases’ because single keywords are too generic and it is very difficult to rank highly for them.

keyword density

A measure of the frequency of your keyword in relation to the total wordcount of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

keyword phrase

A phrase which your customers search for and which you use frequently on your site in order to be relevant to those searches.

link

A word or image on a web page which the reader can click to visit another page. There are normally visual cues to indicate to the reader that the word or image is a link.

link path

Using text links to connect a series of page (i.e. page 1 connects to page 2, page 2 connects to page 3, page 3 connects to page 4, and so on). Search engine ‘spiders’ and ‘robots’ use text links to jump from page to page as they gather information about it, so it’s a good idea to allow them traverse your entire site via text links.

link partner

A webmaster who is willing to put a link to your website on their website. Quite often link partners engage in reciprocal linking.

link popularity

The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site's link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories.

link text

The part of a text link that is visible to the reader. When generating links to your own site, they are most effective (in terms of ranking) if they include your keyword.

meta tag

A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

natural search results

The ‘real’ search results. The results that most users are looking for and which take up most of the window. For most searches, the search engine displays a long list of links to sites with content which is related to the word you searched for. These results are ranked according to how relevant and important they are.

organic search results

See natural search results .

PPC (Pay-Per-Click advertising)

See Sponsored Links .

PageRank

See Google PageRank .

rank

Your position in the search results that display when someone searches for a particular word at a search engine.

reciprocal link

A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other’s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don’t view it very favorably because it is clearly a manufactured method of generating links. Websites with reciprocal links risk being penalized.

robot

See spider .

robots.txt file

A file which is used to inform the search engine spider which pages on a site should not be indexed. This file sits in your site’s root directory on the web server. (Alternatively, you can do a similar thing by placing tags in the header section of your HTML for search engine robots/spiders to read.

Sandbox

Many SEO experts believe that Google ‘sandboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the ranking of some other site). Likewise, if Google detects a sudden increase (i.e. many hundreds or thousands) in the number of links back to your site, it may sandbox them for a period (or in fact penalize you by lowering your ranking or blacklisting your site altogether).

SEO

Search Engine Optimization. The art of making your website relevant and important so that it ranks high in the search results for a particular word.

SEO copywriter

A ‘copywriter’ who is not only proficient at web copy, but also experienced in writing copy which is optimized for search engines (and will therefore help you achieve a better search engine ranking for your website).

search engine

A search engine is an online tool which allows you to search for websites which contain a particular word or phrase. The most well known search engines are Google, Yahoo, and MSN.

site map

A single page which contains a list of text links to every page in the site (and every page contains a text link back to the site map). Think of your site map as being at the center of a spider-web.

SPAM

Generally refers to unwanted and unrequested email sent en-masse to private email addresses. Also used to refer to websites which appear high in search results without having any useful content. The creators of these sites set them up simply to cash in on their high ranking by selling advertising space, links to other sites, or by linking to other sites of their own and thereby increasing the ranking of those sites. The search engines are becoming increasingly sophisticated, and already have very efficient ways to detect SPAM websites and penalize them.

spider

Google finds pages on the World Wide Web and records their details in its index by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to page and site to site by following text links.

Sponsored Links

Paid advertising which displays next to the natural search results. Customers can click on the ad to visit the advertiser’s website. This is how the search engines make their money. Advertisers set their ads up to display whenever someone searches for a word which is related to their product or service. These ads look similar to the natural search results, but are normally labeled “Sponsored Links”, and normally take up a smaller portion of the window. These ads work on a Pay-Per-Click (PPC) basis (i.e. the advertiser only pays when someone clicks on their ad).

submit

You can submit your domain name to the search engines so that their ‘spiders’ or ‘robots’ will crawl your site. You can also submit articles to ‘article submission sites’ in order to have them published on the Internet.

text link

A word on a web page which the reader can click to visit another page. Text links are normally blue and underlined. Text links are what ‘spiders’ or ‘robots’ use to jump from page to page and website to website.

URL

Uniform Resource Locator. The address of a particular page published on the Internet. Normally in the form http://www.yourbusinessname.com/AWebPage.htm.

web copy

See copy .

web copywriter

A ‘copywriter’ who understands the unique requirements of writing for an online medium.

webmaster

A person responsible for the management of a particular website.

wordcount

The number of words on a particular web page.

World Wide Web (WWW)

The vast array of documents published on the Internet. It is estimated that the World Wide Web now consists of approximately 11.5 billion pages.
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